Therefore, a plan documenting the day to day operations becomes as important as the strategic plan. It is as they say, ‘measure twice, cut once.’ The strategy is to start out with individuals. Once you get the hang of it, target artists selling merchandise. These designs are the most shareable ones that you’ll get. Use them to capture the attention of other individuals and companies. . Make sure you give it due time and importance. But you will have to think beyond cold calling, which is not an effective way of marketing. If it is not your area of expertise, you may need to hire a consultant to take care of it. For generating organic leads in the long term, and to spread brand awareness, you must make steady efforts in digital marketing. This is doable in the following ways:
Of course, at some point, you will have to be more direct and publish ads. A study of your actual customer base, as opposed to projected ones, will give you a detailed insight into the kind of advertisements you need to create. For example, if most of your clients are artists, you should post ads on picture-based social media such as Instagram. On the other hand, if your maximum orders are coming from industrialists, target LinkedIn. A good general way would be to run a PPC campaign through companies like Google.
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