top of page
Writer's picturehelen v

Top John Badman badman ting innit bruv shirt

If you were to produce a meme, for example, and parody a company in that meme with an altered version of their logo and then release it, assuming it is not actually defamatory or is clearly satirical, into feral existence on the web, you would be okay in pretty much any court anywhere except MAYBE Germany, a nation with some weird protections for businesses. That would be, otherwise, an opinioneditorial use that is perfectly legal in the US as a form of “Fair Use” or, in the UK, “Fair Dealing.”



IF you alter the logo sufficiently that it is a clearly separate “device” that is like but not identical to the original, even with nothing else, you can probably get away with printing T-shirts or coasters or whatever it is you want to sell. The key is what the message contains. These types of cases are difficult and expensive in courts. Big companies have deep pockets with which to defend the public perception of their logos, taglines, nameplates, etc. Some companies have a good sense of corporate ego and humor, some do not, so it really will come down to the message. If the message is relatively benign or absurd, funny, silly, etc, you’re unlikely to attract much attention unless you are suddenly making a LOT of money.

1 view0 comments

Recent Posts

See All

Comments


bottom of page