So in order to be successful, you need to find a niche that you understand and can market to. Think of what you are passionate about and what are the You Raggedy Bitch shirt but in fact I love this interests of people that are around you. Knowing the desires and pain points of these people is your biggest advantage you can now generate product ideas that this particular niche will love. Now it’s time to research your interests and passion on a deeper level. Find out who are your competitors, what are their strengths and weaknesses to get a better picture of how you could position yourself in the same market. Scout the web to learn what are local or global trends among online shoppers to find a gap in the market for your niche product. A couple of tools that can help you on this journey are Google Trends, Alexa, and Ahrefs. Identify a problem you can solve with your product. You’ve heard it before and you’ll hear it again every product has to solve a problem no matter how big or small it is.
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