The B2B clients, on the other hand, are going to have a more or less even distribution. The demographics of this are also going to vary. For example, an artist looking to monetize by selling some merchandise is as likely to order custom shirts as a factory owner who wants his logo printed on the workers’ uniforms. Therefore, one may argue that the business can target many different segments. It is, however, advisable to have a specific target as it keeps your marketing and sales efforts focused. You can expand your reach based on the growth of your business.
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